Classified advertising is a relatively inexpensive way to promote your product or service, so it's a great option to consider for small businesses. However, if you're not careful, you can waste a lot of time and money on ineffective classified ads.

To many people, fax advertising may seem like an archaic form of advertising. So many people turn to other forms of media for their new entertainment and information about what to buy and what not to buy that receiving an ad via fax may be ineffective.

• The advertising world has changed since the introduction of online advertising. Small businesses that may not have been able to survive without costly advertising can now reach millions of customers through advertising online.
• Advertising online may seem like it is a simple, easy to do, method of getting the word out about your products, services, or company. However, it is not as easy as it seems. There are many things that must come together before you can create an online advertising campaign that works.